As a seasoned commercial consultancy team, we unlock transformative growth and profitability for your organization which could be at corporate of start-up/scale-up state. We specialize in core areas of sales, marketing, franchise operations, customer experience, and product management, meticulously analyzing each to craft a winning commercial strategy. Expect data-driven insights into portfolio management, pricing, and cost optimization strategies that boost your bottom line. Our focus on delivering a best-in-class customer experience further differentiates your business, maximizing customer loyalty and driving sustainable revenue growth.
In corporate level, the focus will be sustainable growth of your company and stability of your organization while boosting your bottom line behind strong commercial strategies which will work on optimization and risk mitigation.
In start-up/scale-up level, the focus will be unlocking rapid growth and disrupt the industry to ensure fast and sustainable expansion.
- Overall organization build-up (key focus on sales, marketing and operations)
- Setting up long, mid and short term company targets in terms of revenue and profit
- Streamline commercial strategy to win on every channel.
• Brand creation and management
• Competitive landscape analysis and action plan
• Lead creation leveraging online and offline platforms.
• Portfolio sufficiency and management (produce or supply right products/SKUs)
• Sales targeting and forecasting
• Joint business planning with key customers
• True scorecard process to track and trace the business
- Sales Organization
• Organizational design
• Hiring right people
• Performance management/tracking
• Field teams organization
- Go-to-Market Design
• Distributor/Direct Shipment mapping
• Distributor network design
• Distributor cost-to-serve and PL management.
• Family business coaching (especially for 2nd and 3rd gen)
• Assessing potential synergies across different categories or brands
- Customer Experience
• Creating best-in-class customer journey (what do our customers want?)
• Designing loyalty programs
• Call center management (build up or transform) both in-house or outsource
• Digital channels creating leveraging machine learning/AI via social media (ie. Whatspp, Linkedin, Twitter, etc.)
• Product creating and management required for perfect customer experience such as applications for end-customers or sales teams.